Paul Gillin

article thumbnail

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” P&G knows better than any company that people treat their personal care products like an old friend.

article thumbnail

How Twitter Amplifies a Customer Attack

Paul Gillin

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3].

Twitter 50