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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Software and Hardware. Privacy Policy | Contact Us. MediaNext 2012.

B to B 40
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Accounting and Billing Software. Production Software. Software and Hardware. . --> Suppliers.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.