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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Have I gone MAD??

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. RT @jaybaer: Are You Slow Enough to Succeed in Social Media? philsimonsystems Great post, Jay. philsimonsystems Great post, Jay.