article thumbnail

Brand and Demand Convergence Required

Adobe Experience Cloud Blog

2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent. Enter the recession.

Demand 48
article thumbnail

Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

article thumbnail

Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.