The Point

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Observations from the 2017 Marketo Summit

The Point

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. ABM is reaching a critical inflection point.

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Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.