LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Optimize Lead Nurturing Through Personalized and Relevant Communications. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.