Marketing Automation System Trends: What We Found in the Raab Guide
Customer Experience Matrix
JANUARY 5, 2010
At least three vendors added or enhanced features to use IP address to identify the company of anonymous Web visitors, and/or to look up prospect names and other data about those companies in directories such as Jigsaw and Hoovers. So much for 2009. I won’t name those three because the other vendors may have similar capabilities.
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