Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
ZoomInfo MarketingOS Finally, ABM with data you can trust. The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources.
130 
Let's personalize your content