markempa

JUNE 14, 2006

They are coming to your site for information. Do you have your web site’s good content under lock and key? According to their study, the practice of making users register before providing them with deeper information will send sales prospects running.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JULY 21, 2010

In other words put a copyright, all rights reserved on your content or the bottom of your blog. I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. The information exchange is asynchronous. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Social Media 126

Social Media Media Paid Content Conference 126