| | | WriteSpark | |  2009 + Information | 7 articles |
| Page 1 of 1 | Previous | Next | WRITESPARK OCTOBER 1, 2009  Understanding the Concerns of Technology Buyers All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. In her blog post "Why can't selling be more like buying?" Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology. | WRITESPARK APRIL 7, 2009  Article: Producing High-Value Customer Success Stories standard letter or information sheet can be emailed to the customer to simplify this task. The approval form should allow the customer to check the specific approved uses for their information; grant releases for all photography, video, and other multimedia elements; and specify any other conditions. Story appeal. Does the customer have a story you actually want to tell? Timing. | | | | | |
| WRITESPARK MARCH 17, 2009  Set the Purchasing Agenda with White Papers What information and resources must the white paper present in order to advance the sales process? Many companies use white papers at the beginning of the sales cycle to attract prospects. white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider. | WRITESPARK MARCH 26, 2009 Article: Choosing the Right Sales Materials for the Challenge Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. Many high-tech companies create a special area of their Web sites for each new product, making it easy for visitors to quickly find all related information. comparison based on inaccurate information can backfire and perhaps create legal problems for the company. When they consider sales materials, most people think only of a brochure. Launching a New Product. | WRITESPARK APRIL 23, 2009  Helping Your Customers Market to Their Customers Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology. Ready-to-publish information also help these customers communicate accurately about very technical products. Customers and their audiences aren't the only ones who benefit from this form of content marketing. | WRITESPARK JULY 30, 2009  Buyers Increase Use of New Info Sources Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Business news and information websites. How are these changes in information sources and use affecting the materials and media produced by your company? . Virtual events. Search engines. Vendor websites. Research and analysts. | | | | | | | |
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WRITESPARK | TUESDAY, AUGUST 18, 2009  Recruiting Customer References on your Website
Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Many of the forms I reviewed had too many questions, and asked for too much detailed information at the start of a customer's inquiry into the program. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer. Links to current case studies and customer videos, user groups, and events. Case Studies MORE >>
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Crimson Marketing