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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Phase 0 (2006-2007): Building Our Opt-In Email List. I say "unleashed" because it really did take off -- over the course of its first year, it garnered thousands of opt-in email addresses. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.