The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Synchronizing prospect and opportunity databases is key. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. last year (2009). in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Brandpoint

JUNE 25, 2018

7 percent of web traffic in 2009. Related: 3 Reasons Why Open Rate is a Poor Email Marketing Benchmark ]. SMS (short message service) marketing reaches your audience directly, has a 98 percent open rate and is more effective than email for 18-24 year olds. Share of worldwide mobile web traffic. Mobile apps.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115