Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Raphael is Associate Editor of FOLIO: Magazine.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. That was very intuitive.

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