Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] [link] Dukky RT @pamdyer: Do you know where to find your biggest fans?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. By understanding how your various social outposts can work together at the content level, you can develop meaningful efficiencies. All rights reserved.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

AUGUST 10, 2010

How can those dollars be spent more efficiently by matching products to interests? Pepsi probably wouldn't have reached me if it wasn't for that particular media channel, which is hyper-focused on my interests. And with social media targeting, advertisers can be that much more efficient with their messages.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility. Sometimes that’s appropriate, but ultimately social media is about messaging and relationships. I do a lot of consulting with agencies, and too often the “tech&# team gets the social media responsibility.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. Just as content that is focused on selling, rather than helping, is doomed to fail. All rights reserved.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 30, 2010

The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. * #SMO #SEM #SEO [link] Mina Are You Treating Your Fans Like Cattle: [link] @jaybaer [link] Private Label Ebooks Email is my first stop of the day and when returning back to my computer. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. The area of “metrics integration&# is especially interesting.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. All rights reserved.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 23, 2010

Sure you can get by with less, and you will once you learn how to be efficient. Social Media is a significant time investment – in all aspects of the term significant. link] Bill Risser RT @InnovateAZ: Nobody Said Social Media Was Easy: Social media isn’t inexpensive, it’s different expensive.In I loved this post!

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 23, 2010

The efficiencies it can bring are tremendous. The efficiencies it can bring are tremendous. What crowdsourcing offers is the opportunity to test much more than ever, in a myriad of traditional and new ways, and do so over a much shorter slice of time than ever before as well. link] Clinton Bonner Thanks Bushwa! All rights reserved.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

And sure, he gets drinks in a jiffy, is uber-efficient with baggage stowage, etc. Air travel has devolved to the point that it’s essentially a shared national joke, like Trump’s hair or Paris Hilton’s vacuousness. But Randy turns that paradigm on its head, making air travel enjoyable again. All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Parissa Behnia Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert [link] [link] jaybaer Thank you Ike, for beating the crap out of my straw man statistic. link] jaybaer From an efficiency of effort standpoint Janet, you're right. All rights reserved.

Twitter 147

Twitter CRM Business Paid Search Agency 147