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Programmatic Advertising Glossary & Brief History

Digilant

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1

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What is Programmatic Digital Advertising?

Digilant

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Demand Management Platforms (DMPs).

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Facebook Doubles Revenue – How Long Can it Sustain This Growth?

readwrite

of the display ad revenue pie in 2009. Facebook also takes 30% of revenue generated by the sale of virtual goods sold in games on its platform. Data compiled by ad network DoubleClick, a subsidiary of Google, showed that Facebook exceeded the a trillion page views in June. That is up from 4.6% Facebook Ready To Diversify.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. History of Blockchain. Email Marketing. Blockchain makes this possible.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. DoubleClick got 1.7%