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5 Ways B2B Marketing Professionals Can Leverage Social Media

Adobe Experience Cloud Blog

The web allows you to display earned social proofing publicly to help paint a picture of your positive reputation. If you ignore the requirement to nurture leads, you're yielding this opportunity to more agile competitors who will scoop these savvy prospects out from under you. And what does it mean to be referential on the web?

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. What the heck’s a “Lead” anyway? Sales Lead (52).