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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I think showing the different questions to ask will help PR firms define overall goals much more efficiently. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] [link] Dukky RT @pamdyer: Do you know where to find your biggest fans?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Dianna Huff ( @diannahuff ).