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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Document Management. IT Organization. Process Improvement. Managing Change: Centralizing Your IT Organization. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture. « Virtualization.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I have checked out Hubspot and LeadLander.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

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Best Cool Web Tools of 2009, Part 1

Webbiquity

An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. 100 Tips and Tools to Research the Social Web by Select Courses. Sprout Builder. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. It’s about humanization.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. But like most good science, it takes time and effort to perfect. And there's another major benefit.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. We can broaden our available market."