Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MAY 27, 2010

Just a heads up we're currently working on making this entire process re: notifcations and Wufoo integration easier from a usability standpoint at it's currently too tucked away. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into. TomMartin [link] jaybaer You'll like Compendium. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 24, 2010

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. So in my opinion it is more the live experience which will help to sell and share. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124