| |  2009 + Demand + Eloqua + Vtrenz | 10 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or | CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management How about it guys? | | | | | |
| CUSTOMER EXPERIENCE MATRIX FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. Eloqua volunteered that they couldn’t do this, which I appreciated. | MARKETING INTERACTIONS AUGUST 6, 2009 Lessons Learned from Using Marketing Automation There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. The executives interviewed used a variety of solutions including; Active Conversion, Aprimo, Eloqua, eTrigue, LoopFuse, Manticore Technology, Marketo, Market2Lead, Pardot and Silverpop Engage B2B (formerly VTrenz). The benefits from automating marketing programs can be many. This said, technology is not the answer to better marketing. Technology is an enabler - and a great one. Well done! | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem. Lots of stuff, huh? Michael A. | | | | | | | |
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FEARLESS COMPETITOR | FRIDAY, JANUARY 2, 2009 Turn around a struggling business
And to automate our marketing activities, we’ll use Eloqua or Vtrenz. The journey will be slow and painful — I expect it will take 9-12 months, but if you are willing and motivated to join me on that journey, then by the end of 2009, this will be a healthy and prosperous company once again. (A hypothetical introduction of a new CEO in a turnaround. This author brainstormed it as if he was this person. I hope you find it illuminating. Jeff). Hi everyone, I’m glad to be here today and I look forward to meeting each and every one of you. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009 Getting Closer to My Usability Ratings
But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/ Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/ Vtrenz uses non-visual rules. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. But it turns out that those posts served a purpose beyond procrastination. But they hide it well.) MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009 Demand Generation Implementation Survey - Background Results
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough. MORE >> -
WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0
Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. MORE >>
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