Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. Vtrenz is clearly a major vendor, so nothing is at stake here except bragging rights. (See How to choose?
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Pardot and (perhaps) Genius.com look particularly strong.
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Customer Experience Matrix
APRIL 28, 2009
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough. the system itself 0.67
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Just kidding.or
Customer Experience Matrix
FEBRUARY 26, 2009
But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules.
Customer Experience Matrix
MAY 18, 2007
Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. The company positions itself directly against Eloqua , and indeed is quite similar. Both products integrate with salesforce.com (and Eloqua with several others).
Customer Experience Matrix
JULY 22, 2010
Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. Email marketing is another obvious adjacent space.
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