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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

The last ten years, since 2009, I’ve been in marketing roles. NS: I got asked that same question when I interviewed here with our CMO back in 2009. NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.”

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Matthew Quinlan , VP Field Operations, Loopfuse.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. That was just a tip I hope you caught. Do you have a buyer persona?

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