2009 Custom Publishing Disintermediation Peer-to-peer 
The ROI Guy
DECEMBER 6, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?
The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. In this blog post, I present a few of the key research metrics and advice. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.
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