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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

Marketing Automation Services 120
Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. They are raving about Eloqua 10.

B2B Marketing 40
B2B Marketing Enterprise Management Planning Work Management 40
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