2009 Cost per Lead Lead Management Sales Cycle 
Adobe Experience Cloud Blog
JANUARY 19, 2009
Lead nurturing and lead scoring seem to be coming into the mainstream. What do you think are the biggest opportunities marketers have in terms of more effective lead management? First, just practicing lead nurturing and lead scoring means you’re ahead of the game in terms of lead management effectiveness.
Ambal's Amusings
OCTOBER 15, 2009
Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's book Lead Generation for the Complex Sale.
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LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes.
SnapApp
APRIL 25, 2018
One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Content is often a long game.
SnapApp
APRIL 25, 2018
One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Content is often a long game.
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