Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's book Lead Generation for the Complex Sale.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Carlos Hidalgo, President, Annuitas Group ( @cahidalgo ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

APRIL 25, 2018

These essentials are well documented and shared throughout the entire organization on a regular basis. . Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

These essentials are well documented and shared throughout the entire organization on a regular basis. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91