Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? Lead nurturing and lead scoring seem to be coming into the mainstream.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's book Lead Generation for the Complex Sale.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. Track leads in your funnel, but don't attach much importance to "leads-per-month" and "cost-per-lead" metrics.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48