What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.
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