SnapApp

APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Jami is the Senior Manager of Content Strategy at HubSpot. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Jami is the Senior Manager of Content Strategy at HubSpot. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

DECEMBER 4, 2012

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. You want to see higher conversion rates. Furthermore, over 81% of marketers in the survey named their company blog as "useful" or better to their business.

Top of Funnel 28

Top of Funnel Budget Programs Sales Qualified Leads Sales Cycle 28