2009 Content Event Market2Lead SEO 
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). The need for new analytical skills. Renewed focus on data quality.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.
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