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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009. Need Content?

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Follow The Money To The CMO


It began in 2009.  And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Oracle: Buys Market2Lead in May 2010. They bring necessary technical skills in: marketing automation, A/B and multivariate testing, search engine optimization (SEO), web and social analytics, pay per click (PPC) and bid management, behavioral targeting, content management, video, HTML, and the list goes on. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding. 

CMO 38

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Need Content? 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. August 23, 2009.

Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

July 2009. Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Buzz Marketing for Technology , July 30, 2009.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. With a majority of marketing efforts going digital, that means even more content is needed.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. See also her recent blog post Five B2B Marketing Surprises From 2009. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content. predictions. Renewed focus on data quality.