Anything Goes Marketing

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Sharing Space: Marketing and Sales

Anything Goes Marketing

How are the best in class companies still reaching their 2009 targets? It's the best in class companies that get this concept that will thrive in this down economy and capitalize on the opportunities that exist. Come Together. It’s time for sales to give up those reserved spaces to improve the alignment across the organization.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.