Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. By 2011 Paychex’s cost per acquisition (CPA) was rising. Building a Big Data Foundation with the Resources Already in Place.
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