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A guide for your digital advertising strategy in a crisis

Choozle

Millions of consumers will be streaming music and television shows, and will still need to shop, which makes connected TV and audio advertising an ideal solution. A study from IPA (Institute of Practitioners in Advertising) measured the impact of reducing the digital advertising budget with 50 percent. Avoid the lasting impacts.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.