SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World
Smashmouth Marketing
MAY 29, 2009
Personally, I attended the CMO Club Summit and Sales 2.0. It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information.
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