2009 Buying Cycle Content Market2Lead Relevance 
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.
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