Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box).
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