2009 Business Blogging Comparison Web 2.0 
Industrial Marketing Today
MAY 26, 2010
The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle.
Industrial Marketing Today
SEPTEMBER 3, 2010
The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ).
Industrial Marketing Today
JULY 23, 2010
Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job?
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