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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

Work Management 40
Work Management ROI Marketing Management Marketing Budget 40
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40
Work Management Marketing Management ROI Marketing Automation Services 40
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