Six factors driving B2B social media marketing adoption
Chris Koch
NOVEMBER 20, 2009
Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Trade magazines are imploding as marketers continue to pull out of print advertising. The trade press is dying.
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