7 Tech Trends in Email for Marketers
Adobe Experience Cloud Blog
NOVEMBER 6, 2017
In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%.
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