Remove 2009 Remove B2B Thought Leadership Remove Information Remove P2P
article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. B2B customers today use an average of 7.6 You want to be a thought leader?

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. Think about that for a moment.

Twitter 144