2009, B to B, Features and Website Personalization

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2009

B to B

Features

Website Personalization

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

All interactions with the Interactive White Paper are tracked, offering a higher level of buyer intelligence and insight into customer pain points than is available through standard white paper programs. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis!

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits. Another way to prove value is to prove that the solution has a lower Total Cost of Ownership (TCO) – lower up-front / over lifecycle costs than the competition.

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

Webinars

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