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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100
Cost per Lead Inbound Marketing Top of Funnel Cost 100
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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100
Cost per Lead Inbound Marketing Top of Funnel Cost 100
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