2009, API and Database Marketing

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2009

API

Database Marketing

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

JANUARY 31, 2010

Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency

Paid Search Agency Work Management Marketing Management Resource Management

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Entiera Insight includes modules for campaign management, predictive modeling, marketing planning, reporting, and database management.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Entiera Offers Consumer Marketing Automation Software as a Service

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