Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 2, 2010

The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago). How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 8, 2010

is now out of the business entirely. The Open Graph API was a giant leap past that. Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. Big business pointer – there’s no such thing as a local business anymore. But back to MySpace. Cutting edge.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 15, 2010

Flowtown is perfect for small and medium businesses ( see my review here ). While this integration is intended for personal use, you can utilize it for your business, too. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Don’t get me wrong.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167