Observations from the 2017 Marketo Summit
The Point
APRIL 26, 2017
The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor.
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