2009, Analysis and List Brokers - B2B Marketing Zone

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Upon further analysis we were able to gather a few more data decay statistics. Ask for other users of the list for reference checking on quality. They are: 29.6%

List Brokers

List Brokers Ad brokers B2B Work Management

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

Posted by: Laura Ramos | April 17, 2008 at 12:43 AM The idea of lead scoring has been around - but has there been any analysis done to see if higher scoring leads lead to a higher conversion or more revenue? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. And, yes, I did fix your tiny url.

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B2B Marketing Zone

B2B data decay and list rental – buyer beware!

Numeric Scoring: The Key To Lead Management Success

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