Kindle Marketing Lessons « The Effective Marketer
The Effective Marketer
MAY 29, 2009
When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e.
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