The Progression of Predictive Marketing (and Why It Matters)
Heinz Marketing
APRIL 12, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. It’s through integrated analytics we’ll see the most significant breakthroughs in predictive marketing.
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